What's new in Mixpanel?

April Product Update

We’ve been hard at work. Check in every month to see our latest product updates. Here’s what we have in store for you this month!

                See more product updates here

Custom Properties Enhancements

Custom Properties lets you calculate new properties from existing properties. With familiar Excel-like formulas, you can answer more questions without getting stuck.

In this latest update, we have added the ability to do DATEDIF calculations to find the date/time difference between two date properties, like “days since signup.” In addition, Custom Properties is now fully supported in Retention, Flows, Impact, and Lexicon.

Custom Properties (DATEDIF) (web)

ID Merge

ID Merge is Mixpanel’s all new identity management system that enables you to understand the entire user journey, from the first pre-login interaction (like viewing a homepage) to post-login activity (like completing a purchase) on multiple devices.

This enhances the trustworthiness of data by eliminating “false-uniques,” and helps you get even more accurate conversion and engagement metrics.

ID Merge (web)

"Compare to Past" in Funnels

This new Funnels feature now lets you visualize side-by-side how your funnel’s current performance compares to that from a past period. Find how your conversion rate compares to last week, month, or year with ease.

Compare to past in funnels (web)

Context Panel on Hover

Hovering over an event, property, or cohort now surfaces a context panel that gives you information like descriptions, definitions and event volumes, making it easy to understand reports created by your colleagues.

Context Panel on Hover (web)

Explore Enhancements

Explore now enables a more advanced cohort workflow where you can see how many users are in a cohort, examine specific user profiles to check the targeting criteria, then save the cohort for use in all reports.

 

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