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Measure and track the percentage of users who come back to your product on, or after, a specific time period (e.g. day, week, month) with “unbounded retention.”
This helps you answer questions like, “How long am I holding onto users for?” and acts as the opposite of the overall churn of your user base.
Automatic "First Event Time" Tracking
Find how user behavior differs between current users and first time users with the new “ First event time” user property.
This allows you to capture the timestamp of the very first event a user did, and enables a lot of new user growth analyses without any additional tracking.
When breaking down by a numeric property in Insights, you can now use a custom range for your analysis.