What's new in Mixpanel?

March Product Update

We’ve been hard at work. Check in every month to see our latest product updates. Here’s what we have in store for you this month!

                See more product updates here

Group Cohorts

Users of Group Analytics can now create cohorts of companies, accounts, etc. the same way you would create user cohorts!

Answer questions like “How many accounts have not engaged with my product in the last 10 days?”, and after defining the cohort see how it grows or shrinks over time, and flag at-risk accounts to engage them and prevent churn.

Group cohorts (web)

Attribution Controls

When users complete multiple actions, each action may be attributable to a different campaign, referrer or any other property.

You can now choose your attribution model when analyzing funnels and retention reports—from first-touch to last-touch and just about anywhere in between.

Attribution controls (web)

New Rich Push Builder

With the brand new push builder, you have more flexibility than ever before! Include images or buttons, send silent push notifications, and set message visibility or priority.

Update your SDK to access all the new functionality. 

Rich push (web)

Facebook Ads, Google Ads, and Iterable Integrations

Syncs cohorts with Google and Facebook Ads to create lookalike audiences of similar users for powerful ad targeting, or with Iterable for user-behavior based targeting in your marketing campaigns.

Just enable the toggle in the Integrations tab, then choose the cohorts you want to sync.

Easier access to recurring retention

You can now run a “recurring retention” query in Retention by making both events (A and B) the same. With this addition, we’re sunsetting the dedicated recurring retention report to make your user experience simpler.

 

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