What's new in Mixpanel?

We’ve been hard at work. Check in every week to see our latest product updates for September.

September 24-28, 2018

Total conversions

View total (or repeat) conversions in Funnels

In addition to viewing unique conversions by users, you can also choose to view total conversions. A marketer at an e-commerce company, for example, may choose to view total conversions, to see how many total times a user completes a purchase during the designated time frame.

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September 17-21, 2018

Signal breakdown

Breakdown results by property in Signal

Zoom in on the actions that drive conversions, retention, or engagement by breaking down results by property in Signal. For example, if you run a query in Signal and find that watching videos keeps users retained, you can segment those results by video title, so you know which videos to promote.

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Cohorts in funnels

Cohorts in Funnels

Apply cohort filters in Funnels for a more granular look at how specific groups of users are, or aren’t, converting. Simply create a new Funnel, or edit an existing one, and instead of looking at all users, apply the cohort “Most active free trial users”, and analyze how the users in that cohort convert.

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September 10-14, 2018

Formulas in Insights

Formulas in Insights

We’ve added formulas to Insights, so it’s easy to calculate new metrics or KPIs and add them to your key reports. Let’s say you’re looking at total videos watched for the last 12 months. In just a couple of clicks, you can view average videos watched per hour, week, month, any increment you wish—all in the same chart.

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September 3-7, 2018

Two-way Mixpanel integration with Braze

Braze integration

Use Mixpanel’s two-way integration with Braze to send more targeted marketing campaigns, and then measure the impact they have on your users.

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Learn what Mixpanel can do for you.

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