What's new in Mixpanel?
We’ve been hard at work. Check in every week to see our latest product updates for September.
September 24-28, 2018
View total (or repeat) conversions in Funnels
In addition to viewing unique conversions by users, you can also choose to view total conversions. A marketer at an e-commerce company, for example, may choose to view total conversions, to see how many total times a user completes a purchase during the designated time frame.
Try it nowSeptember 17-21, 2018
Breakdown results by property in Signal
Zoom in on the actions that drive conversions, retention, or engagement by breaking down results by property in Signal. For example, if you run a query in Signal and find that watching videos keeps users retained, you can segment those results by video title, so you know which videos to promote.
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Cohorts in Funnels
Apply cohort filters in Funnels for a more granular look at how specific groups of users are, or aren’t, converting. Simply create a new Funnel, or edit an existing one, and instead of looking at all users, apply the cohort “Most active free trial users”, and analyze how the users in that cohort convert.
Try it nowSeptember 10-14, 2018
Formulas in Insights
We’ve added formulas to Insights, so it’s easy to calculate new metrics or KPIs and add them to your key reports. Let’s say you’re looking at total videos watched for the last 12 months. In just a couple of clicks, you can view average videos watched per hour, week, month, any increment you wish—all in the same chart.
Try it nowSeptember 3-7, 2018
Braze integration
Use Mixpanel’s two-way integration with Braze to send more targeted marketing campaigns, and then measure the impact they have on your users.
Try it nowLearn what Mixpanel can do for you.
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