An analytics framework for product growth:
It can be hard to take your product to the next level. And it can be even harder to take your career to the next level. But with an analytics strategy built to help each contributor focus on what matters, clearly define roles and responsibilities, and set metrics that have the buy-in of everyone up and down the leadership chain, it’s much easier to innovate and grow—both your product and your career.
In this two-part series, Pranav Kashyap–Product Manager at Mixpanel–will share best practices based on his experience as well as learnings from our 26,000 customers across industries.
In the first part of the series, learn how metrics fit within a company’s overall strategy and how to think about the role of customer value in selecting your metrics. We’ll also explain what a Focus Metric is and how to select the right one for your product.
As a continuation, part two of the series will dive deeper into the hierarchy of sub-metrics needed for teams to deeply understand and influence all factors that impact a Focus Metric. We’ll cover the 5 core categories: reach, activation, engagement, retention and business-specific metrics.