Limitless segmentation

Analyze why metrics change

Understanding the hidden patterns beneath a trend is key to taking your product in the right direction. Mixpanel specializes in ad-hoc analysis that gets to the root of your problems and opportunities. And it's fast and simple for anyone.

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Segment on any attribute,
cohort, or action
Dive deeper to uncover
engagement drivers
Save interesting segments
for use in any report
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REPORT SEGMENTATION

Uncover
hidden trends

Break down any type of analysis by any event or user property, such as operating system or location. Add and change breakdowns until you get the details you need to improve your product. All this is possible in real time, without any precomputation.

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There’s a lot of cultural difference in how people use the app. We break down down as much as we can and try to understand users based on their behavior, not the average behavior.

Idan Dadon Product Manager
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COHORT ANALYSIS

Group users in ways that matter to you

Mixpanel lets you define what constitutes a core, power, and casual user, and conduct analysis on your own terms. Visualize differences in cohort behaviors and analyze how these differences affect engagement, conversion, and retention—quickly and easily.

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CUSTOM SEGMENTATION

Transform your data to get more insights

Mixpanel's Modeling Layer empowers anyone to create custom properties using Excel-like formulas. You can merge existing property values or create new properties based on user activity to perform the most sophisticated analysis.

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Build better products

Powerful, self-serve product analytics to help you convert, engage, and retain more users.