USER ANALYTICS FOR CONSUMER TECHNOLOGY
How will you ensure users keep coming back?
Drive retention with a seamless user experience
Understand what’s driving customer satisfaction—or not—so you can build a better product. Send helpful messages based on how users interact with your app or device to promote usage of your best features.
Increase paid conversions
Learn which actions indicate users are ready to make a payment or upgrade their account, then replicate those actions with a larger group of customers. Identify bottlenecks in sign-ups and payments to eliminate potential drop-off points.
Anita Fong Digital Marketing, Clorox
What will you build next to grow?
Deep customer understanding
Improve users’ experiences by understanding who they are and how they engage. Collect data throughout the user journey, integrating online and offline datasets across devices to create a holistic view.
Identify which features and campaigns drive the most engagement in seconds. Easily answer your most complex questions with customizable reports.
Automatic user insights
Let machine learning surface interesting trends in your data for you, so you can more efficiently detect and take advantage of shifts in customer behavior.
Personalize notifications and A/B tests based on how customers interact with your app or device. Leverage deep user behavior data to fuel your marketing and analytics product suite for further testing, customization and automation.
Companies like yours are acting now on user insights to grow their business and empower their teams to be data-driven every day. Let us show you what Mixpanel can do for you.