Get more
users to value
Deeply engaged users find more value in your product and retain better. Mixpanel takes engagement analysis to new dimensions so you can analyze depth, breadth, and frequency of product usage.
Measure
active usage
Get users
on the right path
Re-engage with
in-product data
Measure
active usage
The definition of active usage depends on your business. Mixpanel’s query builder lets you define metrics on your own terms, and compare how often (or how deeply) people engage with your product.
Dan Rader Sr. Product ManagerWe use Mixpanel for the first part of the funnel, for discovery, activation, and engagement. I’m in Mixpanel every day, multiple times a day looking at the micro funnels and looking at the inner engagement of customers.
Get users on
the right path
Mixpanel lets you track users at different engagement stages and group them in cohorts such as new, resurrected, dormant, or retained.
Perfect for product managersGil Sadis, VP of Product at Lemonade
Re-engage using
in-product data
With Mixpanel, you’ll know how to boost engagement because you’ll see where users get stuck. We partner with best-in-class messaging tools so you can power campaigns with behavioral segmentation.
Boosting engagement for 1 billion users
Viber used engagement insights from Mixpanel to promote the right features, boosting sharing, chats, and messaging for its users by 15%.
Build Better Products
Powerful, self-serve product analytics to help you convert, engage, and retain more users.