Spotlight of the week
How should I analyze user engagement?
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Mixpanel Learning Series
Building a firm foundation
2020 is a year like no other. With all of its uncertainty, now is the time to truly understand what’s happening in your product and why. While we can’t predict the future, focusing on fundamentals like retention, engagement, and conversion is key to driving growth in unstable times.
In addition to the resources below, each week we’ll share a new piece of content to help you get the most out of your analytics and Mixpanel.
Retention
Did you know? It costs 5x more to acquire a new customer than to retain a current one. In a world where people’s buying behaviors have changed, it’s critical for businesses to focus on retaining customers rather than putting all their resources into acquiring new ones.
Engagement
Today, user behaviors and trends are changing quickly and drastically. While some companies are seeing a drop in business, others are experiencing significant growth. With the constant flux of uncertainty, now’s the time to understand how and why people are using your product.
Conversion
It’s no secret that customer spending habits and overall behaviors have changed. Now, more than ever, it’s important to understand changes in your conversion rates. That way, you can focus on the areas that make the most impact and optimize your resources accordingly.
Mixpanel Tips & Tricks
Small tips for big impact
🍎...Did you hear that? Our weekly #MPKnowledgeDrop is here!
— Mixpanel (@mixpanel) February 20, 2020
This week, Mixpanel PM @bskerda offers up tips for getting the most out of the Impact report—a new feature in Mixpanel that helps you assess the impact of your product launches.https://t.co/krlJu3xZ5x
💸Brightside is a mobile-first banking app, launched by @atbfinancial, that aims to help people improve their financial health.
— Mixpanel (@mixpanel) April 14, 2020
Growth Lead @scormier says Mixpanel has increased account opens, & shifted the company's mindset towards #productanalytics 📈https://t.co/vu4PxOWoKh pic.twitter.com/WdszOuuvRg
🌎Today concludes 2 full weeks of #workingfromhome for all Mixpanelers.
— Mixpanel (@mixpanel) March 27, 2020
Over on QBQ | The Mixpanel Community, our team started a thread to share their remote work station views. Share yours, and check out tips to help you get the most out of MIxpanel.👇 https://t.co/hbwhG9YTJS pic.twitter.com/IgjAFOmMgP
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