Acquire and engage high-value customers
Diagnose conversion issues, drive ongoing loyalty, and increase marketing ROI.
Optimize the marketing funnel by understanding where drop-off occurs, and why. Mixpanel automatically surfaces segments that convert above or below the norm.
Drive loyalty and upsell with targeted lifecycle marketing
Deeply understand the user journey, target specific user groups with messages based on actions they've taken, and learn whether it worked.
Track and report on the KPIs
that matter to your team
Always know the latest numbers with real-time dashboards and reports. Monitor business drivers like paid conversions and active users—and send automatic reports to all the right people.
Measure the full marketing funnel
Understand drop-off in real-time and easily break down conversion numbers by segment to learn which factors are driving rates down, such as specific devices or user locations. Funnels pull in data retroactively so you don’t need every possible variation upfront.Learn more
Send messages through Mixpanel or third-party tools
Easily message users right from Mixpanel, or push target cohorts to the marketing tools you already have in place. Test multiple message variants and measure which one drove the biggest movement in engagement, paid conversion, or your other target metrics.Learn more
Automatically learn about high and low performing segments
Mixpanel complements your analysis by surfacing outliers that are worth looking into. For example, if conversion is significantly above average in France, or far below expectations on Android, you’ll receive an alert. Based on the findings, you can quickly shift marketing spend to the right channels.
Build user cohorts to target with content
Create precise target audiences with cohorts so you can serve users a personalized experience. After building cohorts—like New Users, Electronics Shoppers, or Comedy Lovers—you can trigger relevant messages or tests for each group.Learn more
With Mixpanel, it doesn’t take us a month to spot and solve a problem. Now, we do it right away, saving us time and thousands of dollars a month.Vural Cifici VP of Digital Marketing, Starz
Learn how users engage with your products, experiences, and campaigns so you can make them better.
Learn how top marketing teams are using data
Stories from Marketing leaders using data to build innovative customer experiences and driving forward massive businesses.View report
What we're reading
STARZ PLAY tunes into user behavior with Mixpanel's instant analytics
STARZ PLAY is a subscription-based and on-demand service with more than 7,000 hours of the best blockbuster movies, TV series, and kids entertainment.
Hidden Valley Ranch increased web engagement by 30%
Clorox’s wide variety of brands and forward-looking leadership allowed for more experimentation than would be possible at other companies.
Companies like yours are acting now on user insights to grow their business and empower their teams to be data-driven every day. Let us show you what Mixpanel can do for you.