USER ANALYTICS FOR MEDIA & ENTERTAINMENT
How quickly can you discover what your audience wants?
Grow subscriptions and customer lifetime value
Learn what appeals to your most valuable audiences so you can find more users like them. Then, identify users who are likely to convert and nudge them down the right path.
Boost content engagement across all devices
Optimize your content mix by location, day, season, or hour. Use real-time data to see the latest trends, increase time spent and power a more personalized experience on every device.
Fortune 100 Media & Entertainment Company
How fast can you discover and deliver what your audience wants?
Deep understanding of your audience
Collect data from across the user journey and import external datasets to create a holistic view. Gain granular insights on individuals or map out high-level content trends to improve the audience experience.
Identify what content drives the most revenue in seconds. With customizable reports, answering even your most complex questions is simple.
Automatic customer insights
Detect and take advantage of organic trends using integrated machine learning and data science tools that flag anomalies, like content consumption spikes.
Personalize notifications and A/B tests based on how customers interact with your app and website. Use deep user behavior data to fuel your marketing and analytics product suite for further testing, customization, and automation.
Moving digital media and marketing forward
As a member of the Interactive Advertising Bureau, Mixpanel is committed to furthering the digital media and marketing industries through user analytics.
Companies like yours are acting now on user insights to grow their business and empower their teams to be data-driven every day. Let us show you what Mixpanel can do for you.