WHAT CUSTOMERS SAY
"In just 30 days, we gained deep insight into where our users are going and what to build next. I can rely on Mixpanel’s team—they deliver in every way!"

Fortune 100 Media & Entertainment Company

ANALYTICS FOR EVERY MILE OF YOUR ROADMAP

How fast can you discover and deliver what your audience wants?

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Deep understanding of your audience

Collect data from across the user journey and import external datasets to create a holistic view. Gain granular insights on individuals or map out high-level content trends to improve the audience experience.

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Instant answers

Identify what content drives the most revenue in seconds. With customizable reports, answering even your most complex questions is simple.

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Automatic customer insights

Detect and take advantage of organic trends using integrated machine learning and data science tools that flag anomalies, like content consumption spikes.

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Intelligent action

Personalize notifications and A/B tests based on how customers interact with your app and website. Use deep user behavior data to fuel your marketing and analytics product suite for further testing, customization, and automation.

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Moving digital media and marketing forward

As a member of the Interactive Advertising Bureau, Mixpanel is committed to furthering the digital media and marketing industries through user analytics.