Product Managers
See real-time information about how people use your product and features.
- Track which aspects of your product keep users retained
- Drive adoption of new products
- Test and experiment with new features
Building better products
Mixpanel for Product Teams
Mixpanel gives you detailed, real-time insight into how people interact with products. With data at your fingertips, you can iterate continuously, focus on the most impactful features, and innovate faster.
COLLECT ACCURATE DATA
Understand your users' behaviors better
Get real-time data on how people use your product that’s easy to understand. Plus, define KPIs like “onboarding completed,” based on a series of key events like “account created, profile created, and 3+ messages sent.”
“Lexicon helped us tremendously in structuring data according to our new naming convention by means of merging, renaming, hiding, and dropping without needing developers to help.”
Laura Schulz UI Tracking Manager 
Identify trends
Find trends in your data
Once you’re tracking the metrics that matter to your team, see how KPIs trend over time. Maybe you discover that the onboarding rate is 5% lower than last month and 20% lower than last year, which signals there’s room to improve.
“Learn how Skyscanner used Funnels to increase conversions by 8% after identifying bottlenecks in the conversion flow.”
Understand the why
Metrics are trending, now find out why
When your team sees a certain behavior trending, like lower onboarding rates, dig into the data or use our automated analysis to learn why. Maybe you discover that Android users onboard at lower rates than everyone else, except for those that actively use the web app.
“Instead of hiring a data scientist, we used Mixpanel to confirm which key metric was the right one to track to help us increase the number of users upgrading to a paid plan.”
Michael Foucher Director of Product 
Set goals & hypotheses
Make a data-informed plan
Now it’s time to set a goal to improve your metrics. In the case of a lower onboarding rate, your goal might be to increase Android user onboarding by 25% in the next three months. Knowing that Android users are more engaged on desktop, you decide to test if sending new Android users an email invitation to try the web app helps them complete onboarding.
“Mixpanel made it easy for non-developers to create, launch, and measure a test, so we can now focus on the future.”Jill Seidel Product Manager 
Take Action
Put your plan in action
With your goal in mind, now it’s time to take action. Within Mixpanel, you can create a cohort of new users on Android and send them an email invitation to download the web app immediately after they create an account. A/B test the email copy to find the most effective version against a control group who didn’t receive any emails.
50+ Billion
messages sent through Mixpanel every year
Why product teams choose Mixpanel
298%
return on investment
21%
improved user engagement
90%
more confident in making decisions
How teams use Mixpanel
Product Designers
Get the insights you need to design a user experience customers will love.
- Spot issues or dead ends in the user experience
- Test changes in the UI of your mobile app before deploying code
- Identify and contact the ideal users for UX testing
Developers
Simplify your work stream with an integrated tech stack.
- Monitor the costs and performance of your products and services
- Route data anywhere you need with flexible APIs
- Get straight-forward event tagging for new features
