Product analytics for Software as a Service
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Optimize your onboarding
Build features that onboard customers effectively so they start using your features and see value instantly.
Get your next feature right
Know early and surely whether the newest part of your product ecosystem is working and improve it.
Focus on long-term retention
Get an objective view into your product—who’s using it and how—so you can eliminate churn risks early.
Drew Ashlock Product Manager, DocuSign
Which customers are ripe to upgrade and which could churn?
Get started in minutes
Automatically collect everything and retroactively track anything on the web—all without a developer. Mixpanel’s cross-platform implementation is easy to update on a regular basis.
Everyone in your organization, from executives to data analysts, can effortlessly build, visualize, and save custom reports. Get instant answers to any question, from which segments have the highest retention to which behaviors determine the most usage.
Predict the future
With so much data coming in from customers every day, it’s hard to know who to focus on. Mixpanel’s machine learning tools help you target your efforts by showing you which customers are ripe to upgrade and which ones are thinking about leaving.
Experiment to find the right product experience
Knowing what to build when is the difference between rocketship growth and a business that can’t extinguish churn. With Mixpanel’s built-in experimentation tools like mobile A/B testing and notifications, you can quickly test hypotheses to improve stickiness and drive up retention.