User analytics for SaaS

Boost engagement and product adoption

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30% of Fortune 100 SaaS companies use Mixpanel and see a:

  • 29%avg
    increase in engagement
  • 22%avg
    increase in conversion rates
  • 27%avg
    increase in user retention
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Improve the health
of your accounts

Understand which accounts are engaged, and which are at risk of churn, so you have a better look into the health of your overall business. Learn which features keep your accounts retained, and spot the accounts that are ripe for an on-site visit or re-engagement campaign.

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Drive product adoption

See how new products are adopted by your target audience, then discover ways to iterate and improve the experience. You can also measure how product usage correlates to account value, likeliness to upgrade, and more.

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Keep customers happy

Know how and why customers retain so you can make updates to retain customers. Identify at-risk users and re-engage them with custom messaging before it’s too late.

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Upsell when the time is right

Reach your audience with the right message at the right time. Discover users that are ready for an upsell, and which ones who need additional messaging or a training session first.

10% increase in conversions
What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company. Drew Ashlock, Senior Product Manager docusign-logo
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33% increase in onboarding conversion
Having a view of all the events users are completing, and recognizing the phases as they move along through the product, is pretty powerful. Yotam Soen, Director of Product honeybook-logo
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Your product’s future could be hiding in your data

Better understand your users with Mixpanel.