Innovation
through analytics

With Mixpanel, simplify the way your teams collect and learn from your data.

  • skyscanner-logo
  • resy
  • ancestry-new-logo
  • lemonade-logo
  • docusign-logo
  • klook-logo

Analyze user behavior, better.

Understand why users engage, convert, and retain across your sites, apps, and smart devices. Then use that data to grow your business.

90% more confident

in making decisions

21% improved

user engagement

298% ROI

vs internal analytics solutions

data-analyst-scientists
Product

See how people interact with your product.
In real time.

Mixpanel gives you detailed insight into how people interact with products. With constant feedback, your team can understand what features are most important, define and measure company metrics, and iterate continuously to create a product customers love.

Track a customer’s behavior throughout the full lifecycle—from viewing a page, adding an item to their cart, entering billing details, completing purchases, and viewing an email confirmation. Then take action on those insights with targeted emails, in-product notifications, and relevant messaging to drive specific user behaviors.

Customer journey flows
Marketing

Drive conversions
and engagement.
All in one place.

Track a customer’s behavior throughout the full lifecycle—from viewing a page, adding an item to their cart, entering billing details, completing purchases, and viewing an email confirmation. Then take action on those insights with targeted emails, in-product notifications, and relevant messaging to drive specific user behaviors.

Customer journey flows

See how Mixpanel drives product innovation

Sign up for mixpanel

What will your data teach you

Understand your users better.