Innovation
through analytics
With Mixpanel, simplify the way your teams collect and learn from your data.
Analyze user behavior, better.
Understand why users engage, convert, and retain across your sites, apps, and smart devices. Then use that data to grow your business.
Product
See how people interact with your product.
See how people interact with your product.
In real time.
Mixpanel gives you detailed insight into how people interact with products. With constant feedback, your team can understand what features are most important, define and measure company metrics, and iterate continuously to create a product customers love.
Marketing
Drive conversions
Drive conversions
and engagement.
All in one place.
Track a customer’s behavior throughout the full lifecycle—from viewing a page, adding an item to their cart, entering billing details, completing purchases, and viewing an email confirmation. Then take action on those insights with targeted emails, in-product notifications, and relevant messaging to drive specific user behaviors.