FAQs - Mixpanel


Mixpanel FAQs

Do I need a developer in order to implement? How much time will it take?

You will need a developer to implement Mixpanel. Getting started by tracking essential metrics can take as little as 15 minutes, but a full implementation usually takes 1 to 3 weeks depending on the number of events and properties you want to track. If you require help with your implementation, reach out to Mixpanel’s solution partners.

Alternatively, you can bring in pre-existing data by:

  1. Connecting with a Customer Data Platform (CDP): Mixpanel’s integrations with CDPs like Segment, mParticle, and Freshpaint allows you to keep your data in sync across multiple tools. A developer can help you get started.
  2. Import data from your cloud data warehouse: You can choose to connect to your data warehouse via Mixpanel’s Cloud Import or by using our Census integration. You can typically rely on a data/analytics engineer for this path.

Do you have a codeless implementation?

To ensure accuracy and completeness in data collection, Mixpanel does not currently have native codeless implementation capabilities and instead integrates with free CDPs like Freshpaint, which offers both a codeless implementation as well as more robust coded tracking that you can use to send data to Mixpanel.

What should I track?

Although analytics implementations can become quite complex and comprehensive, we suggest starting simple by tracking two events critical to your product. We recommend picking a “Sign Up” event, and a “Value Moment” event (this is a key user action that signals value generation, like downloading a song, or booking a flight).

Once you’ve tracked these key events, we recommend you create a tracking plan to be more effective at your Mixpanel implementation.

Can you review our tracking plan or help us with our implementation?

If you’re looking for help implementing, our Implementation Guide is a great starting point. However if you need further assistance you can enlist the help of our solutions partners, or Mixpanel’s professional services team (contact sales to see if you qualify).

What's the difference between an event and a property?

Events are digital records of actions that users perform in your product, like playing a song or sending a message. Properties are descriptive attributes that help detail the specifics of an event or a user, like the name of a song played or a user email. You can learn more about events and properties here.

Do you have a startups plan?

Our Startup Program gives you $50,000 in credits towards the Mixpanel Growth plan. To be eligible your company should be less than 2 years old with less than $5M in funding and shouldn’t currently be on any of Mixpanel’s paid plans.

Does Mixpanel do A/B testing?

Mixpanel does not have native A/B testing deployment capabilities, but integrates with leading A/B testing tools bi-directionally. This enables you to target experiments based on product data and understand how each variant affects important product metrics.

What tools do you integrate with?

Mixpanel has certified integrations with over 70 partners including CDPs, Data Warehouses, ELT tools, Messaging platforms, and more. We also work with iPaaS partners to help you connect Mixpanel with a wide array of other 3rd party tools. Check out our technology partners and integrations here.

How does Mixpanel work with site builders like WordPress, Shopify, and Google Sites?

Mixpanel supports tracking on WordPress, Shopify, and PrestaShop through various third-party plugins. You can also implement Mixpanel on any site builder that supports Javascript customizations. Note that you will need a developer to help implement. Unfortunately Google Sites currently lacks support for third-party analytics tools like Mixpanel. Learn more here.

We already have GA. How is Mixpanel different?

Google Analytics is great for teams trying to optimize traffic and improve marketing KPIs. Product analytics tools like Mixpanel are the best solution for product and growth teams who want to understand user behavior and analyze product usage in real time. Both are often used in conjunction by almost all of our customers.

How does Mixpanel compare to Amplitude, Heap, and Pendo?

Though each tool is different in its own right, here’s what we often hear from customers that have used them.

Mixpanel: Dedicated product analytics tool that provides reliable tracking, extensive integrations, and specializes in powerful self-serve analysis of your product usage data.

Amplitude: A product analytics tool similar to Mixpanel with many common base features but varying depth on analysis functionality, as well as a different pricing model. We encourage you to try both side-by-side to validate which tool is the best fit for you.

Pendo: A codeless tool that specializes in user onboarding guides and NPS surveys, with a sprinkling of analytics features to answer basic product questions.

Heap: A product analytics tool that uses codeless tracking for faster implementations at the expense of advanced analysis capabilities and long-term data reliability.

Can Mixpanel do attribution?

Mixpanel can do basic in-product attribution tracking via UTMs, event properties, and custom source tracking. For more advanced marketing and lead attribution tracking across web and mobile platforms we offer multiple partner integrations.

Can Mixpanel send email / SMS?

Mixpanel does not have native messaging and engagement capabilities, but integrates with leading messaging tools across the globe, so you can engage any user segment based on product data, and then understand the impact of your messaging campaigns on in-product behavior. Learn more here.

How does pricing work for Enterprise?

The Mixpanel Enterprise plan is customized for your business needs and pricing depends on factors like event volume, MTU count, and product and services add-ons. Contact our sales team here for more information.

How is Mixpanel different from a business intelligence (BI) tool? Do I need both?

A product analytics tool like Mixpanel is often used in conjunction with BI tools, but they both serve different purposes. BI tools are powerful for reports and visualizations across many datasets but often require expertise and a lot of time. Mixpanel is designed to be a self-serve tool that enables more people to answer questions about their product and its users without needing SQL knowledge. 

Do you have a demo account that I can use?

If you’d like to take Mixpanel for a spin, try one of our many publicly accessible demo environments here. All you need to do to get access is sign up; no credit card required.

Ready to take the next step?

Create a free Mixpanel account to get started. No credit card required.

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