Using data effectively requires having all the information that’s important to your business, and trusting that those numbers are correct. Mixpanel helps provide this common set of facts about your customers and products. Our user-centric infrastructure collects behavioral data in real-time, across mobile, web, and any other platform where your users are.
Once you have the data, you can define the key business metrics to focus on and how they trend over time. Then, identify the patterns that matter, so you can spot opportunities. For example, if you have 5,000 weekly active users, you need to compare that number to last month or last year to understand where there’s room to improve. Those are the patterns that matter.
To truly know the right actions to take, you have to understand the root cause of each trend. For example, which user cohorts drive your 30-day retention numbers up or down? Mixpanel’s on-demand data science models use techniques like correlation analysis and look-alike modeling to diagnose which users will likely engage, retain, and convert—and why.
Once you learn how your key metrics are trending organically, and why they’re going up or down, chart a plan of action for improving them. Set goals that define success, like a 5% increase in your baseline conversion rate, and develop well-informed hypotheses on how to meet those goals.
Execute your ideas and test hypotheses in real-time through product experiments, messaging, and personalization–through Mixpanel or our integrations. Quickly find the ones that work best, and easily tie messages and tests back to business metrics, like conversion, engagement, and retention.
Mixpanel is integral to how we build and make decisions as a product team. As soon as a new initiative is finalized on our roadmap, we use Mixpanel to measure user behavior and the product’s impact on our business goals.Andy Nyberg Product Insight Manager
We use Mixpanel to understand our products, so we can raise our standards, and continuously impress and serve the businesses who use our mobile systems.Frank Stanton VP of Customer Experience
With Mixpanel, it doesn't take us a month to spot and solve a problem. Now, we do it right away, saving us time and thousands of dollars a month.Vural Cifici VP of Digital Marketing
Our customers use Mixpanel to engage their customers, accelerate growth, and reach their business goals.
Identify patterns in user engagement, retention, and conversion to improve existing features, run new campaigns, or build new products.Learn More
Predict users’ actions, identify behavioral correlations, and get alerted when important metrics change with data science models.Learn More
Identify and target user groups with timely messages based on engagement, or run A/B tests to improve your mobile app.Learn More
Ensure your organization has access to data they trust, understands what the data means, and knows how to build accurate reports.Learn More
Better understand your users with Mixpanel.
Companies like Samsung, Intuit, and Expedia are unlocking insights they would’ve otherwise missed. Let us show you what Mixpanel can do for you.