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🏝 Mapping travel behavior
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Idea
We’ve noticed that 59% of users in our “Gen Z” cohort used “split payments” in the last 30 days. What if we moved the split payments option earlier in the checkout flow?
Validation
Users in Australia who see our new checkout flow convert at a much higher rate compared to the original experience.
Decision
This feature increased our bookings in Australia by 15%. Let’s ship it globally!
Outcome
Go team! Since launching, we see an increase in our booked trips globally.
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