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Introducing Event-Based Funnels

Suhail Doshi

This post is out of date

Funnels today is even better – you can slice events by multiple properties.

See it in action here: https://mixpanel.com/blog/2013/05/06/new-funnels-tutorial


We’ve just released a new feature that makes it much easier to start
tracking funnels with Mixpanel – the event-based Funnel Builder. Instead of
writing code that only sends funnels steps, you can just track a bunch of
events and make funnels out of them later.

This change gives us a couple of great benefits:

Integration is easier

You can now exclusively use event tracking calls, which are much simpler than
funnel calls. This change also removes the need to duplicate a bunch of code
in the case where an event is part of multiple funnels.

Creating new funnels is simple

Before, you had to write code to create a new funnel. Now you don’t! This
means that it’s now possible for non-technical folks to create new funnels.

Using the Funnel Builder

You can access the Funnel Builder from your Funnel Overview page – just click
the button in the top right.

Click_button

Then you just have to select the events that make up your funnel. This is easy
– simply click the event name to select it for a step. You can change or
remove steps at any time.

Step_one

After picking your steps, click Preview and name your funnel.

Funnel_preview

Then you can save the funnel and we will start recording data immediately.

Differences

Funnels built this way are a little different than the funnels you’re used to
– because we know in advance what your steps are, we can show you a basic
version of the funnel even before you have any data. Here’s what the Funnel
Overview page looks like after we create a funnel:

Fo

You can also delete these funnels! Just click the small red circle located at
the bottom right corner of the funnel.

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