The 2025 State of Media & Entertainment Product Analytics report is here
The media and entertainment industry is in constant flux with new platforms, technologies, and consumer behaviors emerging all the time. Staying ahead and taking advantage of everything requires a deep understanding of your audience and a data-driven approach to product development.
That's where the 2025 State of Media & Entertainment Product Analytics report comes in.
The 2025 State of Media & Entertainment Product Analytics: Data, insights, and more
We crunched the numbers and analyzed 3.72 trillion events across 14.16 billion unique users from 2,713 media and entertainment companies. Introducing the 2025 State of Media & Entertainment Product Analytics report, a data-driven deep dive into the most critical metrics across the industry.
The newest report focuses on three key areas of product success—acquisition, engagement, and retention—going beyond surface-level trends to determine the state of product analytics in the media and entertainment world.
Download the free report where you’ll find:
- Detailed subindustry insights: We dive into the nuances of user behavior across key sectors—social media, publishers, streaming, gaming, creative, broadcasting—offering tailored insights and recommendations for each domain.
- Key metrics to track like app install rate, session duration, DAU, WAU, MAU, CLTV, user login sessions, churn rate, time between visits, content velocity, and many more.
The report also answers questions like:
- What is the month-over-month percentage user growth for different media sectors?
- Which global region shows the lowest mobile popularity? (Hint: It’s not who you may think.)
- How are companies measuring and improving user engagement?
- Despite its popularity, why is engagement falling for streamers?
- Why did one week retention rates fall for all but two subindustries?
- And more…
This report doesn't just highlight the "what"—it dives deep into the "how." Learn your subindustry's most popular metrics to track and walk away with concrete recommendations to improve your results.
How does your company compare to the rest of the industry? Download the 2025 State of Media & Entertainment Product Analytics report today and find out.