How to Build

A flight-tested framework for effective goal-setting

Article details
Last Edited:
Jul 9, 2025
Published:
Apr 21, 2020

Why set goals

How to set goals

How to determine your metric

How to determine the metric’s threshold (i.e. the goal)

How to use goals once you have them

Share article
Lenny Rachitsky
Lenny Rachitsky
Lenny is the author of Lenny's Newsletter (the #1 business newsletter on Substack) and host of Lenny's Podcast (top ten tech podcast globally). Previously, he spent seven years at Airbnb leading supply growth, conversion, trip quality, and community. Before Airbnb, he was an engineer and a founder (exited to Airbnb).