Analytics

Feature flags and product analytics

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Daniel Bean
Managing Editor @ Mixpanel
Last Edited:
Feb 24, 2025
Published:
Sep 23, 2021

For the uninitiated, can you give us a TLDR on feature flags?

So why are feature flags so helpful for experimentation? And what are the benefits of using a platform like Split to implement them rather than building your own?

Can you give us a great use case you’ve seen for feature flag experimentation?

Why is it important for your feature flag experiments to connect with your product analytics, hence the Split and Mixpanel integration?

What is the self-serve level on using feature flag experiments?

What is the question you get the most from people, technical or non-technical, who are considering getting started with feature flag experimentation?

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Daniel Bean
Daniel Bean
Managing Editor @ Mixpanel