Analytics

How to develop, measure, implement, and increase feature adoption

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Mark Simborg
Editor @ Mixpanel
Last Edited:
Feb 20, 2025
Published:
Apr 14, 2022

What is feature adoption?

Why does feature adoption matter?

Measuring feature adoption

1. User or adoption demographics

2. Type and frequency of adoption

3. Time and duration of adoption

How feature announcements impact feature adoption

How to drive higher feature adoption rates

1. Constantly analyze how users are using your features

2. Iterate often

3. Remind people that it’s there

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Mark Simborg
Mark Simborg
Editor @ Mixpanel