Analytics

Viber’s formula to measure active users

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Last Edited:
Feb 25, 2025
Published:
Sep 29, 2020

What does being data-driven look like at Viber?

What is the one action event in your product that you really care about?

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When you say they’re active, do you mean they log in or do you mean they log in and do something?

What are some cohorts you/your team has created and how do you use these cohorts in your analysis?

What are some retention strategies that have worked for you?

How do you prioritize what to build next?

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How (if at all) do you work with your marketing / user acquisition team?

What makes a good PM vs. a great PM?

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