Get your popcorn: Mixpanel Session Replay is now available

Mixpanel Session Replay is now available for all Mixpanel customers!

With a unified platform for quantitative and qualitative insights, you can now make faster and more informed product decisions. Quickly pinpoint drop-offs in your funnels and instantly dive into replays to understand exactly why users get stuck. From improving conversions to driving team alignment with visual stories, Mixpanel Session Replay helps you watch and learn from your users.

Let’s walk through how our earliest customers (and our own team!) are moving faster and eliminating guesswork with Mixpanel Session Replay.

Employment Hero is a global leader in HR, payroll, and engagement solutions. Understanding nuances of the customer journey used to be a time-consuming process for their product team. To gather qualitative data, they would either conduct interviews (which could take weeks), or use a separate session replay tool (which was a fragmented workflow that required data stitching between analytics and replays).

"We would spend hours, sometimes even days, trying to connect the dots between quantitative data and user sessions," says Kevin Truong, Principal Product Manager at Employment Hero. "It was a frustrating and inefficient process."

Mixpanel's Session Replay has transformed this workflow, offering a unified platform for both quantitative and qualitative insights. "Now, with Session Replay integrated directly into Mixpanel, we can seamlessly analyze user behavior and identify pain points in a fraction of the time," says Truong.

With Session Replay, Employment Hero can now quickly identify areas for improvement and iterate on their product with confidence. They've identified instances where users struggled to find features, encountered unexpected roadblocks, and navigated the product in ways that deviated from the intended design. Mixpanel’s unified qualitative and quantitative data has empowered Employment Hero to make faster data-driven decisions to enhance the user experience.

At Mixpanel, we believe in "eating our own dog food" to ensure we’re building something we’d be excited to use for ourselves.

In a recent week, when our support team flagged that users were encountering a significant issue, our engineering team was initially stumped in trying to reproduce and root-cause the problem.

Session replays provided the breakthrough they needed. "It was like watching the problem unfold step-by-step," Senior Software Engineer Alix Becker explains. The engineering team was immediately able to pinpoint the root cause, and the more sessions they reviewed, the clearer the solution became. They were able to implement a fix and improve the user experience rapidly without spending hours debugging.

Mixpanel Session Replay not only saved the team valuable development time, but it also deepened their empathy for the user's frustration.

"It's one thing to read a bug report; it's another to see a user’s confusion and frustration," Becker adds. "It's like having a direct line into our users' minds—it motivates us to build a better product."

Needless to say, we’re excited to get Mixpanel Session Replay into the hands of more builders. It’s not just about watching videos—it's about gaining a deeper understanding of your customers to build better products.

Mixpanel Session Replay is available now with 10k replays included on our Free plan, 20k replays on our Growth plan, and customizable replay volumes on our Enterprise plan to meet your needs. Learn how to get started today!