“Events are a restrictive, inflexible way of modeling data.” This is a common concern from data teams about product analytics. We agree. While client-side events can be useful, they’re not enough to represent all use cases of analytics. Today, we’re excited to …
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Most companies are built on one fundamental insight. In the case of Mixpanel, that insight is that the event-based data …
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When most people think about data cultures, they imagine multi-screen dashboards with a dizzying array of charts and numbers. But …
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In my 10 years of working with big data and partnering with thousands of different customers across nearly every industry, …
With our recent release of Warehouse Connectors, we've made it easier than ever to automatically pull data from your source-of-truth …
They say write what you know. Why wouldn’t the same go for building apps? Kevin Xu is an engineer-turned-product manager with …
The best teams don’t just care about the quality of their work; they care about the impact of their work. …
Since launching over a decade ago, Mixpanel has been a great solution for analyzing digital product usage. The best, we’d …
Regulatory sands are shifting under the feet of the Healthcare industry in the United States. The FTC and HHS recently …
Google Docs changed the way teams collaborated online. For the first time ever, documents and spreadsheets felt live, open, and …