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The 2024 Mixpanel Benchmarks Report is here

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Daniel Bean
Managing Editor @ Mixpanel
Last Edited:
Jun 14, 2024
Jan 17, 2024

Our 2024 Benchmarks Report explores what average and best-in-class digital product growth looks like in your industry. Get the report now.

Andrew Chen, General Partner at a16z and former growth leader at Uber: "Industry benchmarks are critically important for companies of all sizes to understand. Knowing what ‘good’ and ‘great’ look like helps teams set goals, spot areas for improvement…and allocate resources efficiently."
A chart that shows month over month growth for six industries in 2022 vs 2023. Technology and Media & Entertainment fell the furthest, dropping 3.5% and 5.5% year over year, respectively. Financial Services, Ecommerce, Healthcare, and Gaming all showed growth increases between 1% and 1.5%.
Analytics for everyone.

Key takeaways

Growth rates varied widely between industries

Retention rates fell across all industries

The top 10% performed more than twice as well

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Daniel Bean
Daniel Bean
Managing Editor @ Mixpanel