Spark: Mixpanel’s generative AI

The rules of SaaS are changing. For so long, using the apps and services we need to be productive has …

Mixpanel Ecommerce Analytics

You have to know your customers well to run a successful ecommerce product or business. Take it from us: We’ve …

How to get product and analytics teams at large companies working together in lockstep

I recently went for a hike with my two daughters in the hills that surround our home. Along the way, …

Revenue analytics in Mixpanel

When we set out to bring event analytics to everyone, we knew that analytics for company revenue data, in particular, …

We’re bringing event analytics to your data warehouse

Most of the data our customers analyze in Mixpanel is from user behavior. But when you add in data from …

Unlocking better data governance with Anomaly Detection alerts and Event Approval

With data democratization comes more data tracking, which, if you’re not careful, can result in poor quality. Given that analysis …

How much money can you save with Mixpanel’s self-serve analytics? We can tell you.

There are a lot of factors to weigh when choosing an analytics platform. But for startups and enterprise businesses alike, …

4 ways Sprig and Mixpanel work together to give a full picture of your product users

The best product and growth teams are always striving to understand the user more deeply. They conduct moderated research sessions, …

Get hands-on product analytics and Mixpanel training with Mammoth Growth

Data has become the heartbeat of modern businesses. From e-commerce to finance, logistics to healthcare, data-driven decision-making is at the …

Introducing Anomaly Detection and Root Cause Analysis

We love when customers make it a habit to check key metrics in Mixpanel every morning. Who doesn’t get a …

Why marketers should choose Mixpanel over Google Analytics 4 (GA4)

Mixpanel Marketing Analytics

Mixpanel launched over a decade ago as an analytics tool for product teams. But here’s a little secret: More than …

How Mixpanel Marketing Analytics unlocks full user journey analysis

Like a lot of software companies, we have an ongoing core focus at Mixpanel to push growth. About a year …

Choosing the right analytics data architecture tech: A step-by-step guide

Every tool in your tech stack has two sides: what goes in and what comes out. With a tool like …

Introducing Foundational Templates

We’re always working on making it easier to get started with Mixpanel. But still, it can be hard to know …

Brand is behavior

If brands of the past were static, today's brands are treated as living beings. That means we're judged and measured …

5 questions to ask yourself before planning your data architecture

Which color is better: green or red? Which time of day is better: morning or night? Which flavor is better: sweet or …

Our next step: Analytics for everyone

Companies change as they grow, and that’s no different for us. Today, we’re launching our new brand. And it’s a …