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Chasing (and finding) product-market fit

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Last Edited:
Mar 4, 2025
Published:
Feb 22, 2021

The problem with defining product-market fit

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Can a feeling be measured?

In search of quantitative indicators of product-market fit

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6 things about measuring product-market fit

1. Nothing matters more than retention

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Dan Olsen

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Sean Ellis

Noa Ganot

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Jacob George

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Startup Grind

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2. But, there are other indicators you should pay attention to along the way

Earlier, squishy
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Dan Olsen

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Startup Grind

Egan Montgomery

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Holly Liu

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SC Moatti

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Startup Grind

Later, quantifiable
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Idan Dadon

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Jonathan Hsu

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Sean Ellis

Noa Ganot

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Sam Richard

3. With that mind, product-market fit is a spectrum, as opposed to something you definitely have or don’t

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Arjun Sethi

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SC Moatti

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Sam Richard

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Josh Schachter

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Sean Ellis

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Holly Liu

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Jacob George

4. Every business is unique, and metrics frameworks apply differently. Focus on the metrics that matter, and make sure they’re clearly defined.

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Arjun Sethi

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Dan Olsen

Noa Ganot

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Josh Schachter

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Holly Liu

Egan Montgomery

5. Once you find product-market fit, its not static—goal posts will change over time, and that’s okay. 

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Jacob George

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SC Moatti

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Holly Liu

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Sam Richard

6. It can’t be said too many times: don’t invest in growth until you’ve found product-market fit

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Sean Ellis

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Jacob George

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Dan Olsen

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Raymond Doraisamy

Bonus advice we love

Closing thoughts

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