How to Build

5 things marketers wish their PMs knew about working together

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Ashley Hockney
Marketing Leader, Ex-Buffer and Codecademy
Last Edited:
Feb 19, 2025
Published:
Oct 6, 2022

Our customer doesn’t care what’s Product and what’s Marketing

Our KPIs are heavily co-dependent

Improving Marketing-Product hand-off points can be an easy win

Your marketing team is as focused on your customer metrics as your product team

Marketing can take the pressure off of product launch timelines

In conclusion

About Ashley Hockney

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Ashley Hockney
Ashley Hockney
Marketing Leader, Ex-Buffer and Codecademy