Media

Know what engages your audience

Uncover powerful user insights in seconds to help you refine your target strategies and deliver content that excites viewers, maximizes engagement, and grows revenue.

Discover user behaviors in real time

Learn what users are doing in the moment with custom reports. Use advanced segmentation and A/B testing tool integrations to learn how different audiences engage with your content.

Track audience actions

See how your audience engages across web, mobile, and other digital channels. Get a complete view with user metrics in one place using customizable dashboards and integrated analytics, including Insights and Flows reports.

Measure impact, without the guesswork

Quantify your content and campaign’s influence with intuitive analytics tools. Visual reports like Insights and Retention answer questions about app performance, user engagement, and other key metrics with just a few clicks.

The detailed insights that we are gathering from across hundreds of games allow us to understand, deliver, and improve the server transaction analysis for our customers.

Dr Leon Sucharov, Chief Technical Innovation Officer

Customer story

Learn more about how Ticketmaster uses Mixpanel to understand its users’ behaviors to shape product decisions.

Metrics that matter

Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.

Customer story

Learn how Bilyoner used Mixpanel to better understand customer usage, prioritize its product roadmap, and quickly identify and fix bugs.

In the news

More and more companies [in the gaming industry] are using Mixpanel and are interested in democratizing their data by using us.

Turn insights into influence