Monetize without compromising player experience
Strike the right gameplay balance and build features boosting conversion.
We enable leading gaming and tech brands to drive growth with reliable, secure and structured data.
Leading gaming teams are learning from their user data
Unlock player journey
Discover monetization opportunities by instant analysis of IAP and revenue streams. Access instant, consolidated analysis of live ops and improve engagement in real time with tactical changes to the gameplay.
Empower your teams
Understand what drives retention, conversion and adoption of new features. Dedicate the right amount of resources and budgets, proportionate to the expected returns on investment.
Optimise experience
Provide multi-platform experience driven by player preference. Optimise products in response to the demand, not assumptions, and offer seamless experience regardless of hardware.
Boost retention
Identify drop off points and prioritise features with our funnel analysis. Understand which tournaments underperform, manage game resources, currencies and challenges to positively impact player interactions.
Champion customer-centricity
Become truly data-driven by providing access to unified data across the organisation. Let us help you build trust in data and integrate player insights in all strategic initiatives.
We use Mixpanel as our go-to solution for almost everything. It’s powerful and gets results fast. It’s a solution that’s used heavily across different functions, even for those that aren’t data-literate.Shaked Popovich, Vice President of Game Economy and Analysis at Superplay