Mixpanel Collective

Technology Partner Program

Your Mixpanel integration is just the start. Partner with us today
to unlock revenue-driving sales and marketing opportunities.

Become a Partner
Don't have an integration yet? Build one

Why partner with Mixpanel

Partner with the industry leader

Stay ahead of the curve by partnering with the most innovative product analytics solution.

Grow your business

Engage in co-marketing opportunities and partner closely with our team for qualified customer introductions and commercial incentives.

Increase customer retention

Address more of your customers' core use cases and workflows.

Generate referral revenue

Earn an attractive referral fee on every closed deal you source for Mixpanel.

Program Benefits & Requirements

Mixpanel Collective

Certified Partners

Attractive referral agreement and highlighted listing on the Mixpanel integration directory

Mixpanel Collective

Gold Partners

Access to Mixpanel Partner Managers and Go-To-Market Teams for co-marketing and joint sales enablement

Mixpanel Collective

Platinum Partners

Joint sales initiatives and customer success stories; alignment on strategy, product, and commercial incentives

Benefits

Certified
Tech Partner
Gold
Tech Partner
Platinum
Tech Partner
General
Referral For Qualified Deals 10% 10% 10%
Listing On Website Integrations Directory
Dedicated Partner Page
Featured Partner Listing In Partner Program
Partner Logos In Marketing / Sales Collateral
Development
Access To Mixpanel Developer Portal (APIs, Documentation, etc.)
Q/A Support for Integration
Access To Mixpanel Product Manager
Access To Mixpanel Engineering Team
Partner Management
Access To Partner Portal
Dedicated Partner Manager
Regular Partner Meetings Monthly Bi-Weekly
Support For Mutual Customers Leveraging Integration
Preference For Attachment To Mixpanel-Led Opportunities
Quarterly Business Reviews
Annual Executive Business Reviews with Mixpanel Leadership
Integration Training/Enablement For Solution Partners
Bi-Annual Product Roadmap Sessions
Enablement
Access To Mixpanel University
Access to Mixpanel Sales & Marketing Collateral
Fully Featured Demo Workspace
Joint Solution Presentation With Value Proposition
Partner Success Stories In Mixpanel Enablement
Sales
Access To Opportunity Registration
Account Mapping
Shared Slack Channel
Joint Go-To-Market Networking Events
Marketing
Partner-Led Press Release
Joint Marketing Activities Quarterly Monthly
Joint Marketing Investments

Requirements

General
General Requirements 5 mutual customers USD 150k Minimum Partner Involved ARR per calendar year OR 20 mutual customers USD 300k Minimum Partner Involved ARR per calendar year OR 100 mutual customers
Integration ID Submitted To Mixpanel
Published Customer-Facing Documentation For Integration
Signed Partner Agreement With Referral Program And NDA
Mixpanel Access To Fully Featured Demo Environment (With Integration)
Nominated Executive Sponsor
How to get started

Path to Partnership

step 1

Integration

Build your integration, and publish public-facing documentation (including a detailed setup guide) on your website.

step 2

Mutual Customers

Show that you have at least five (5) mutual customers with Mixpanel that are ideally using or would like to use this integration.

step 3

Application

Submit your partner application (with your integration documentation and customer list) for review.

step 4

Partner Agreement

Sign our mutual partnership and referral agreements to become a certified technology partner and grow your Mixpanel partnership.