🎉 News - DoubleLoop joins Mixpanel! See what this means
Experiments
Experiments
Experiments
Maximize impact & minimize risk with AB testing
Maximize impact & minimize risk with AB testing
Maximize impact & minimize risk with AB testing
Test everything and continually innovate with one end-to-end solution to make faster, more informed decisions.
Target precisely.
Ship safely.
Target precisely.
Ship safely.
Target precisely.
Ship safely.
Roll out with feature flags that use the behavioral cohorts you already trust. Define who sees what and when, and track exposure automatically in Mixpanel.
Roll out with feature flags that use the behavioral cohorts you already trust. Define who sees what and when, and track exposure automatically in Mixpanel.
Roll out with feature flags that use the behavioral cohorts you already trust. Define who sees what and when, and track exposure automatically in Mixpanel.
“We can now release a feature, hypothesize its impact, and measure results immediately. Being able to do that without having to leave the tool that already has all of our data, all of our core analytics, and all of our reports just made sense.”
Matthew Corley
Head of Engineering
Make confident calls,
not guesses
Make confident calls,
not guesses
Make confident calls, not guesses
See statistically sound results across primary, secondary, and guardrail metrics. Monitor unintended effects and dig into segments in one click.
See statistically sound results across primary, secondary, and guardrail metrics. Monitor unintended effects and dig into segments in one click.
See statistically sound results across primary, secondary, and guardrail metrics. Monitor unintended effects and dig into segments in one click.
“Before Mixpanel, we were relying on assumptions. Now, anyone can run experiments and contribute to our product development. We have the data to back every decision we make.”
Igor Costa
Product Manager
Go beyond results, and see the whole story
Go beyond results, and see the whole story
Go beyond results, and see the whole story
Connect user behavior, experiment results, and session replays in one view—powered by the same metrics, cohorts, and reports you already use in Mixpanel.
Connect user behavior, experiment results, and session replays in one view—powered by the same metrics, cohorts, and reports you already use in Mixpanel.
Connect user behavior, experiment results, and session replays in one view—powered by the same metrics, cohorts, and reports you already use in Mixpanel.
“We’ve made Mixpanel Experimentation a key part of our regular Experiments review meeting. We now have a dashboard that is simple to set up for each experiment, that is fast and trusted by everyone. And what really made it work for us was being able to reuse saved metrics and sync our backend data with Warehouse Connectors.”
Guillaume Lebleu
Head of Product
Build a best-in-class experiment practice
How Mixpanel helps at every step of experimentation.
Build a best-in-class experiment practice
How Mixpanel helps at every step of experimentation.
Define
Setup, done simply
Define your metrics, set your variants, then launch with full control over duration, sample size, and success criteria.
Run
Target the right people at the right time
Deploy seamlessly with Mixpanel or third-party feature flags, target precisely with cohorts based on tracked behavior, and use sticky bucketing to guard against variant jumping.
Evaluate
Make confident calls
Monitor all experiment performance, significance, and details at a glance for simple decision-making on what to deploy.
Diagnose
Uncover the “why”
Dig deeper into how experiments impact behavior by integrating experiment data into your behavioral analytics, informing smarter future experiments and features.
Build a best-in-class experiment practice
How Mixpanel helps at every step of experimentation.
Define
Setup, done simply
Define your metrics, set your variants, then launch with full control over duration, sample size, and success criteria.
Run
Target the right people at the right time
Deploy seamlessly with Mixpanel or third-party feature flags, target precisely with cohorts based on tracked behavior, and use sticky bucketing to guard against variant jumping.
Evaluate
Make confident calls
Monitor all experiment performance, significance, and details at a glance for simple decision-making on what to deploy.
Diagnose
Uncover the “why”
Dig deeper into how experiments impact behavior by integrating experiment data into your behavioral analytics, informing smarter future experiments and features.
Build a best-in-class experiment practice
How Mixpanel helps at every step of experimentation.
Define
Setup, done simply
Define your metrics, set your variants, then launch with full control over duration, sample size, and success criteria.
Run
Target the right people at the right time
Deploy seamlessly with Mixpanel or third-party feature flags, target precisely with cohorts based on tracked behavior, and use sticky bucketing to guard against variant jumping.
Evaluate
Make confident calls
Monitor all experiment performance, significance, and details at a glance for simple decision-making on what to deploy.
Diagnose
Uncover the “why”
Dig deeper into how experiments impact behavior by integrating experiment data into your behavioral analytics, informing smarter future experiments and features.
Experimentation Integrations
Experimentation Integrations
Experimentation Integrations
Happy with your stack?
No problem
Happy with your stack? No problem
Integrate your feature flagging and use Mixpanel for clearer, deeper analysis on what to ship and why.
Blog
Blog
Blog
From insight to impact: Introducing Experimentation 2.0 + Feature Flagging
From insight to impact: Introducing Experimentation 2.0 + Feature Flagging
From insight to impact: Introducing Experimentation 2.0 + Feature Flagging
Read how Mixpanel has rebuilt experimentation to bring analysis, testing, and feature flagging together in one continuous workflow.
Read how Mixpanel has rebuilt experimentation to bring analysis, testing, and feature flagging together in one continuous workflow.
Read how Mixpanel has rebuilt experimentation to bring analysis, testing, and feature flagging together in one continuous workflow.
Customer Story
Customer Story
Customer Story
How Step boosted direct deposits by 14% with Mixpanel’s Experimentation
How Step boosted direct deposits by 14% with Mixpanel’s Experimentation
How Step boosted direct deposits by 14% with Mixpanel’s Experimentation
Learn how Step boosted growth and trust by making experimentation fast, reliable, and built into every product decision.
Learn how Step boosted growth and trust by making experimentation fast, reliable, and built into every product decision.
Learn how Step boosted growth and trust by making experimentation fast, reliable, and built into every product decision.
Customer Video
Customer Video
Customer Video
Using testing to find out what improves user outcomes the most
Using testing to find out what improves user outcomes the most
Using testing to find out what improves user outcomes the most
Watch how Olo, a digital ordering platform for restaurants, uses Mixpanel's testing and analytics to gain insights into user behavior and improve the customer experience.
Watch how Olo, a digital ordering platform for restaurants, uses Mixpanel's testing and analytics to gain insights into user behavior and improve the customer experience.
Watch how Olo, a digital ordering platform for restaurants, uses Mixpanel's testing and analytics to gain insights into user behavior and improve the customer experience.
Drive meaningful growth today
Dive deeper, act faster, and make better decisions, with Mixpanel.
Platform
Business Size
RESOURCES
Drive meaningful growth today
Dive deeper, act faster, and make better decisions, with Mixpanel.
Platform
Business Size
RESOURCES
Drive meaningful growth today
Dive deeper, act faster, and make better decisions, with Mixpanel.
Platform
Business Size
RESOURCES
Drive meaningful growth today
Dive deeper, act faster, and make better decisions, with Mixpanel.
Platform
Business Size
RESOURCES