PRODUCT ANALYTICS FOR MEDIA & ENTERTAINMENT
Serve up content that captivates.
Discover insights across all devices
No matter where your audience is, or what content they’re consuming, Mixpanel gives you a cross-platform view of their habits.
Experiment to increase engagement
Quickly test new flows and content to re-engage consumers with Mixpanel’s A/B testing tools.
Fortune 100 Media & Entertainment Company
How fast can you discover and deliver what your audience wants?
Get started in minutes
Automatically collect everything and retroactively track anything on the web, from page and ad views to premium subscription clicks—all without a developer. Mixpanel’s cross-platform implementation takes less than a day and is easy to update on a regular basis.
Powerful reporting for every team
Every team in your organization can effortlessly build, view, and save custom reports. Get instant answers to any question, from ad bounce rates to up-to-the-second headline performance.
Predict the future
With millions of viewers visiting your product, it’s hard to know where to focus. Mixpanel’s machine learning platform helps you target your efforts by showing you which features and content are succeeding and which are lagging.
Experiment to find the right product experience
Where and how you show content can make the difference between a loyal consumer and one who immediately bounces. Mixpanel helps you continually iterate on your product and customer experience to grow your audience and deepen engagement.