Media & entertainment benchmarks report

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How do we compare to everyone else?

To answer this question, we analyzed aggregated data from 3.5 billion users performing 65 billion events in hundreds of media & entertainment products from around the globe—and we had industry experts from NBC, Absolut Vodka, Univision and more to weigh in.

Looking at audio, gaming, video and written media products on Mixpanel, we found average and best-in-class benchmarks on web and mobile in four key metric categories: usage, retention, engagement and conversion. See if your products are as entertaining as the competition’s.