Analytics

Why convert? Paid users tell their stories

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Last Edited:
Mar 1, 2025
Published:
Dec 7, 2017

1. Some users will pay for a personal connection

2. Consumers pay for good content, but reluctantly

3. Shared identity can drive adoption

4. Users will pay, but their loyalty goes to the apps that don’t ask

5. Friction prevents impulse buys

6. Users who love products will pay for them

Is it better to be loved or clever?

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