How Huntr uses Mixpanel to drive data-backed growth and optimize user engagement

Huntr is an AI resume builder and job search management platform designed to help job seekers track and manage applications efficiently. Initially created as an alternative to spreadsheets, Huntr evolved into a collaborative job search tool used by career services at universities, code academies, and boot camps. With the rise of AI, Huntr expanded its offerings to include AI-powered tools, most notably its flagship AI Resume Builder. As a bootstrapped startup, Huntr has been intentional about maintaining control over its mission and ensuring all decisions are aligned with supporting job seekers.

As Huntr grew, experiencing double-digit month-over-month growth, the team quickly realized they lacked visibility into key user behaviors. Their marketing team struggled to determine what was converting from SEO and content, while their customer support team had no insight into how users were interacting with the platform. More critically, only developers had access to user behavior data, creating bottlenecks and making it difficult to make timely, data-driven decisions.

One of the biggest gaps was in their onboarding process. They had no clear understanding of which actions led to long-term engagement and customer retention. Without these insights, they couldn’t efficiently optimize the user experience or prioritize feature improvements.

“We were completely in the dark—Mixpanel has given us a flashlight,” says Sam Wright, Head of Operations and Partnerships at Huntr. The team needed a product analytics tool that could unify data across marketing, product, and customer support to help them make informed, real-time decisions.

After evaluating various analytics tools, Huntr implemented Mixpanel via the JavaScript SDK, tracking every user event from page visits to subscription upgrades. For the first time, their team could visualize the entire user journey and identify critical drop-off points.

The impact was immediate. With Mixpanel’s funnel reports, retention analysis, and cohort analytics, the team quickly discovered a key onboarding insight: users who uploaded a resume within the first 24 hours were significantly more likely to convert into long-term customers. With this newfound knowledge, they made data-backed improvements to their UI/UX, guiding users toward the most impactful features.

At the same time, Mixpanel provided clarity on their marketing efforts. By tracking SEO conversions, the team pinpointed their highest-converting search terms, allowing them to focus their resources on the most effective content. Before Mixpanel, their marketing team was making decisions blindly. Now, they had concrete data showing which pages and campaigns drove the most signups.

“Before Mixpanel, our marketing team was flying blind. Now, we know exactly what converts and where to allocate resources,” explains Wright. The newfound transparency also empowered their small but growing team. Instead of relying on developers to pull reports, team members across marketing, customer support, and product could instantly access Mixpanel’s insights, making faster and more strategic decisions.

Drastically reduced time spent analyzing user behavior, freeing up valuable team resources

“We used to spend hours pulling data manually. Now, Mixpanel makes it instantaneous.” By eliminating the need for developers to run reports, Huntr saved approximately 70% of the time previously spent on data analysis, allowing the team to focus on higher-impact projects and decision-making.

Transformed onboarding flow to improve user retention and increase conversion rates

“We used Mixpanel’s funnel reports to see exactly where users were dropping off and made data-backed improvements.” By identifying that users who uploaded a resume within 24 hours were far more likely to convert, Huntr was able to make critical UX improvements, ensuring new users engaged with their most valuable features early in their journey.

Gained deep insights into SEO performance, leading to higher signups from optimized content strategies

“We realized our highest-converting traffic came from users searching for ‘AI resume builder,’ so we focused our marketing there.” With Mixpanel’s insights, Huntr was able to redirect efforts toward high-performing SEO keywords, ensuring their content strategy aligned with actual user behavior, ultimately driving more qualified signups.

Empowered a small, bootstrapped team to make data-driven decisions and scale efficiently

“As a bootstrapped startup, every decision has to be data-driven. Mixpanel helps us move efficiently and effectively.” By providing instant access to actionable insights, Mixpanel enabled Huntr’s small but agile team to operate with the efficiency of a much larger organization, making informed choices that directly impacted growth and success.

Huntr is preparing for its next major product launch—the AI Resume Wizard, an intelligent resume-building agent designed to streamline the job application process even further. For the first time, Mixpanel will be fully integrated from the very beginning, allowing the team to track adoption and engagement with real-time data. By closely monitoring user interactions, Huntr will be able to refine the product experience based on actual behavior and preferences.

With the AI Resume Wizard, Huntr expects to see a significant increase in feature adoption, and Mixpanel will play a central role in ensuring the rollout is as effective as possible. The team will analyze user engagement, pinpoint where users may need additional support, and make rapid adjustments based on data-driven insights. They anticipate that Mixpanel’s detailed analytics will help them quickly determine whether the new AI feature drives increased subscriptions and upgrades.

“This will be our first major product launch where Mixpanel is fully integrated from the start. We’ll be able to see user adoption rates instantly and make adjustments in real time,” says Wright. As Huntr continues to grow, Mixpanel remains a crucial part of their strategy, ensuring that every decision is backed by clear, actionable insights.