CMOs expect to own end-to-end customer experience by 2020, but many already do.
So how are marketing leaders dealing with their ever-increasing scope? How can other departments help fill the gaps? And what’s data got to do with it?
So how are marketing leaders dealing with their ever-increasing scope? How can other departments help fill the gaps? And what’s data got to do with it?
In these exclusive interviews with enterprise CMOs and startup leaders, learn about the messy, behind-the-scenes work that goes into creating exceptional customer experiences, and the challenges–and victories–that still lay ahead.