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Data & the Modern CMO

Stories of marketing leaders building insights-driven customer experiences–and the data they use to do it.

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How are CMOs tackling the toughest business problems?

CMOs expect to own end-to-end customer experience by 2020, but many already do.
So how are marketing leaders dealing with their ever-increasing scope? How can other departments help fill the gaps? And what’s data got to do with it?

In these exclusive interviews with enterprise CMOs and startup leaders, learn about the messy, behind-the-scenes work that goes into creating exceptional customer experiences, and the challenges–and victories–that still lay ahead.

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Start exploring by Industry

LindaBoff_@2x

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As CMO and Chief Learning Officer of GE, Linda takes an employee-first approach to building a customer-first culture by helping her teams develop a deep appreciation of data.

Alexandra Weiss - SVP of Marketing at Glossier

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Alexandra Weiss

SVP of Marketing at Glossier

As the SVP of Marketing for Glossier, Alexandra uses acquisition and growth metrics to gauge the impact of Marketing’s contributions to Glossier’s founding goal: to build the beauty brand of their customers’ dreams.

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CMO at Bluewolf, an IBM Company

As CMO of Bluewolf, it’s Corinne's responsibility to articulate the company’s vision and help Bluewolf’s clients with the real hard work of turning a strategic customer focus into practice.

Zach-Hero_Large

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VP of Marketing, Aaptiv

As the VP of Marketing at Aaptiv, Zach has surveyed the wreckage of an industry rife with products and services that have made promises they can’t keep.

Jeanniey Mullen - Global CMO of Mercer

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Jeanniey Mullen

Global CMO at Mercer

As Mercer's Global Chief Marketing Officer, Jeanniey works to align internal and external stakeholders on the marketing vision.

Siddharth Taparia SVP and Head of Marketing Transformation at SAP

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Siddharth Taparia

SVP and Head of Marketing Transformation at SAP

As the SVP and Head of Marketing Transformation at SAP Siddharth believes in using the power of data and experiences to turn customers into customers for life.

Jeff-Hero@2x

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Global VP of Marketing at Cisco Security

As the Global VP of Cisco Security, Jeff's success has come from rethinking one of Marketing’s oldest friends: data.

Danielle Guzman of Mercer

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Danielle Guzman

VP of Social and Distributed Content at Mercer

As the VP of Social and Distributed Content at Mercer, Danielle uses data to assess the viability of risky campaigns and predict the future of digital content consumption.

More Interviews Coming Soon

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trainglepatternsm

How are CMOs tackling the toughest business problems?

CMOs expect to own end-to-end customer experience by 2020, but many already do.
So how are marketing leaders dealing with their ever-increasing scope? How can other departments help fill the gaps? And what’s data got to do with it?

In these exclusive interviews with enterprise CMOs and startup leaders, learn about the messy, behind-the-scenes work that goes into creating exceptional customer experiences, and the challenges–and victories–that still lay ahead.

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