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Data & the Modern CMO

Stories of marketing leaders building insights-driven customer experiences–and the data they use to do it.

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How are CMOs tackling the toughest business problems?

CMOs expect to own end-to-end customer experience by 2020, but many already do.
So how are marketing leaders dealing with their ever-increasing scope? How can other departments help fill the gaps? And what’s data got to do with it?
In these exclusive interviews with enterprise CMOs and startup leaders, learn about the messy, behind-the-scenes work that goes into creating exceptional customer experiences, and the challenges–and victories–that still lay ahead.
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How are CMOs tackling the toughest business problems?

CMOs expect to own end-to-end customer experience by 2020, but many already do.
So how are marketing leaders dealing with their ever-increasing scope? How can other departments help fill the gaps? And what’s data got to do with it?
In these exclusive interviews with enterprise CMOs and startup leaders, learn about the messy, behind-the-scenes work that goes into creating exceptional customer experiences, and the challenges–and victories–that still lay ahead.
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