Analytics that drive decisions
Analytics that drive decisions
Analytics that drive decisions
Mixpanel helps teams turn user behavior insights into clear next steps, without delays or SQL bottlenecks. With trusted AI-assisted workflows for setup, exploration, and analysis.
Mixpanel helps teams turn user behavior insights into clear next steps, without delays or SQL bottlenecks. With trusted AI-assisted workflows for setup, exploration, and analysis.
Discover freely
Answer product questions in
seconds without bottlenecks.
See how users engage, convert, and return — all in one unified view.
Understand behavior
See how users engage, convert, and return, all in one unified view.
See how users engage, convert, and return — all in one unified view.
Act with confidence
Back every decision with insights you can trust. Then share, test, and improve together.
Turn insights into action — at every stage
Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.
Turn insights into action — at every stage
Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.
Turn insights into action — at every stage
Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.
Turn insights into action — at every stage
Mixpanel helps improve product and web experiences by understanding user behavior, spotting patterns, and making informed decisions.
01
Acquire new customers
Find drop-off points, analyze funnels, and improve onboarding experiences.
01
Acquire new customers
Find drop-off points, analyze funnels, and improve onboarding experiences.
01
Acquire new customers
Find drop-off points, analyze funnels, and improve onboarding experiences.
01
Acquire new customers
Find drop-off points, analyze funnels, and improve onboarding experiences.
02
Drive engagement
Uncover the features and behaviors that keep users active and coming back.
02
Drive engagement
Uncover the features and behaviors that keep users active and coming back.
02
Drive engagement
Uncover the features and behaviors that keep users active and coming back.
02
Drive engagement
Uncover the features and behaviors that keep users active and coming back.
03
Grow your user base
Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.
03
Grow your user base
Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.
03
Grow your user base
Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.
03
Grow your user base
Track cohorts over time to pinpoint churn risks and strengthen long-term loyalty.
04
Empower your teams
Ensure every team can make data-driven choices from a trusted source of truth.
04
Empower your teams
Ensure every team can make data-driven choices from a trusted source of truth.
04
Empower your teams
Ensure every team can make data-driven choices from a trusted source of truth.
04
Empower your teams
Ensure every team can make data-driven choices from a trusted source of truth.
05
Get insights faster
Purposeful AI that help you get faster clarity without extra complexity.
05
Get insights faster
Purposeful AI that help you get faster clarity without extra complexity.
05
Get insights faster
Purposeful AI that help you get faster clarity without extra complexity.
05
Get insights faster
Purposeful AI that help you get faster clarity without extra complexity.
The engine for continuous innovation
The engine for continuous innovation
The engine for continuous innovation
Mixpanel is the AI-powered data clarity platform that helps you see the truth, act faster, and create the best customer experiences.
Mixpanel is the AI-powered data clarity platform that helps you see the truth, act faster, and create the best customer experiences.
Kickstart your metric tree with AI
Get started in minutes. Use AI to generate a first-draft metric tree based on your goal, then review, refine, and adapt it to your product’s unique context.
Kickstart your metric tree with AI
Get started in minutes. Use AI to generate a first-draft metric tree based on your goal, then review, refine, and adapt it to your product’s unique context.
Create a shared understanding of your product
Metric Trees map how top-level outcomes connect to the behaviors and drivers beneath them, so everyone understands what matters, and why.
Create a shared understanding of your product
Metric Trees map how top-level outcomes connect to the behaviors and drivers beneath them, so everyone understands what matters, and why.
Hugo Silva
Hugo Silva
Hugo Silva
Mei Lin
Mei Lin
Mei Lin
Ava Singh
Ava Singh
Ava Singh
Make decisions with confidence
Align teams around evidence-backed decisions using Metric Trees, shared definitions, and clear ownership, instead of disconnected metrics and opinions.
Make decisions with confidence
Align teams around evidence-backed decisions using Metric Trees, shared definitions, and clear ownership, instead of disconnected metrics and opinions.
Turn insight into action
Use Metric Trees to compare what’s driving results, focus investigations, and guide experiments, so teams can act, learn, and iterate with clarity.
Turn insight into action
Use Metric Trees to compare what’s driving results, focus investigations, and guide experiments, so teams can act, learn, and iterate with clarity.
Why teams choose Mixpanel
We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing.
Built for speed
Explore user behavior, conversion trends, and retention patterns in seconds—no data team required.
AI where it helps most
Mixpanel applies AI thoughtfully across the platform to reduce manual work and speed up understanding, always grounded in your data and guided by human judgment.
Flexible by design
Connect your tech stack—from BigQuery to Segment to reverse ETL tools — so your data lives where you need it.
Built to evolve
Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs.
Why teams choose Mixpanel
We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing.
Built for speed
Explore user behavior, conversion trends, and retention patterns in seconds—no data team required.
AI where it helps most
Mixpanel applies AI thoughtfully across the platform to reduce manual work and speed up understanding, always grounded in your data and guided by human judgment.
Flexible by design
Connect your tech stack—from BigQuery to Segment to reverse ETL tools — so your data lives where you need it.
Built to evolve
Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs.
Why teams choose Mixpanel
We’re built to give Product, Engineering, Marketing, and Data teams the confidence to stop guessing and start growing.
Built for speed
Explore user behavior, conversion trends, and retention patterns in seconds—no data team required.
AI where it helps most
Mixpanel applies AI thoughtfully across the platform to reduce manual work and speed up understanding, always grounded in your data and guided by human judgment.
Flexible by design
Connect your tech stack—from BigQuery to Segment to reverse ETL tools — so your data lives where you need it.
Built to evolve
Whether you're scaling fast or maturing your analytics practice, Mixpanel grows with your needs.
Enterprise-ready. Without the complexity.
Enterprise-ready. Without the complexity.
Enterprise-ready. Without the complexity.
Mixpanel supports the performance, flexibility, and governance modern teams need — with none of the legacy bloat.
Performance that scales
Sub-second query times, even at billions of events per month.
An open ecosystem
Mixpanel plays well with everyone. Connect to your existing stack with flexiblity and no vendor lock-in.
Secure by default
SOC 2 Type II, ISO 27001, HIPAA-ready, SSO/SAML, and audit logs.
Governance made easy
Define source-of-truth metrics, manage access, and keep teams aligned with trusted data.
“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”
Drew Ashlock
Senior Product Manager
+
15
%
in accounts
+
5
%
in upgrades
+
10
%
in first-time conversions
“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”
Drew Ashlock
Senior Product Manager
+
15
%
in accounts
+
5
%
in upgrades
+
10
%
in first-time conversions
“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”
Drew Ashlock
Senior Product Manager
+
15
%
in accounts
+
5
%
in upgrades
+
10
%
in first-time conversions
“Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.”
Drew Ashlock
Senior Product Manager
+
15
%
in accounts
+
5
%
in upgrades
+
10
%
in first-time conversions
Support for every
step of the journey
Support for every
step of the journey
Support for every
step of the journey
Whether you're moving fast on your own or
need hands-on help, Mixpanel has you covered.
Whether you're moving fast on your own or
need hands-on help, Mixpanel has you covered.
Partner with experts
Get strategic guidance and premium support from our enterprise team.
Learn on your own terms
Explore docs, tutorials, and free courses at your own pace.
Tap into fellow pros
Join 12,000+ peers in the largest analytics community.
Mixpanel is for teams that move.
Make your move.
Mixpanel is for
teams that move.
Make your move.
Mixpanel is for teams that move.
Make your move.
Mixpanel is for teams that move. Make your move.
Platform
Business Size
RESOURCES
Mixpanel is for teams that move. Make your move.
Platform
Business Size
RESOURCES
Mixpanel is for teams that move. Make your move.
Platform
Business Size
RESOURCES
Mixpanel is for teams that move. Make your move.
Platform
Business Size
RESOURCES