Finance

Invest in your product experience

Improve privacy and security with data-driven decision making. Leverage self-serve analytics to improve user experience and create lasting customer relationships.

Measure success with precision

Use Cohort Analysis and User Flows to map user journeys, pinpoint critical drop-off points, and refine retention tactics while maintaining privacy standards. Evaluating the success of your engagement and retention efforts is no longer a struggle.

All-in-one data, even more answers

Go beyond app data and track more events from multiple data warehouses and keep it all in perfect sync—even when the data changes. Monitor user behaviors, personalize product offerings, and enhance fraud detection—all from one hub.

Protect customer data, end to end

Enjoy full control of data you send to Mixpanel while meeting global privacy and security regulations like GDPR and CCPA. Rest easy knowing we’re SOC 2 Type II certified. Teams only get access to data they need with granular roles and permissions.

Mixpanel allows us to advance the overall data conversation in our organization, because we’re able to have a more granular view of what users are doing, and importantly, why they’re doing it.

Jaryd Zinkewich, Director, Strategic Insights and Decision Support

Privacy, security, and analytics

Dive into the details, with examples, of how crypto startups can and should leverage powerful and secure self-serve product analytics.

Customer Story

See how ATB used self-serve analytics to drive adoption across teams and boost overall data literacy, all with strict data governance.

North star metrics

Learn more about north star metrics and how they can drive alignment, transparency, and customer focus in your org.

Protect your data, delight your customers