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DAZN has world-class content. But world-class content alone isn’t enough anymore. In a crowded, high-churn market, you need to know:
Which free users are ready to convert?
What keeps your subscribers coming back?
Which features drive the most value?
With Mixpanel, you can:

Understand viewer behavior in real-time
Track every action users take — across devices — without writing custom code or waiting on analysts.

Personalize content experiences
Use behavioral segments to tailor recommendations and promotions, increasing engagement and watch time.

Predict and prevent churn
Spot early signals of disengagement and create automated workflows to re-engage users before they leave.

Optimize the subscription funnel
Visualize where free users drop off, test changes, and double down on what drives upgrades and renewals.

Measure impact fast
Our self-serve dashboards designed for product, data, and growth teams enabling all teams to have access to key insights in real time
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