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Mixpanel

DAZN, turn viewers into lifelong fans

Drive deeper engagement, more paid subscribers, and smarter monetization with Mixpanel.

DAZN has world-class content. But world-class content alone isn’t enough anymore. In a crowded, high-churn market, you need to know:

Which free users are ready to convert?

What keeps your subscribers coming back?

Which features drive the most value?

With Mixpanel, you can:

Understand viewer behavior in real-time

Track every action users take — across devices — without writing custom code or waiting on analysts.

Personalize content experiences

Use behavioral segments to tailor recommendations and promotions, increasing engagement and watch time.

Predict and prevent churn

Spot early signals of disengagement and create automated workflows to re-engage users before they leave.

Optimize the subscription funnel

Visualize where free users drop off, test changes, and double down on what drives upgrades and renewals.

Measure impact fast

Our self-serve dashboards designed for product, data, and growth teams enabling all teams to have access to key insights in real time

All in all, I would say that Mixpanel has been one of the most valuable partners we’ve had in order to understand how our products are being used. It has taken us from being ‘data novices’ to becoming increasingly more data-driven and advanced. Jon Espen Nergård Chief Product & Data Officer, Allente

DAZN, ready to build a product that fans can’t quit?

Frequently Asked Questions