Metric Trees

Metric Trees

Turn strategy into action

Turn strategy into action

Turn strategy into action

Hold your team accountable to business goals with a living, interactive framework of your growth strategy.

Image showing a Company KPI tree built in Mixpanel, with a panel that lists Experiments for the ARPU metric, floating on a colorful gradient background.
Image showing a Company KPI tree built in Mixpanel, with a panel that lists Experiments for the ARPU metric, floating on a colorful gradient background.
Image showing a Company KPI tree built in Mixpanel, with a panel that lists Experiments for the ARPU metric, floating on a colorful gradient background.
Image showing a Company KPI tree built in Mixpanel, with a panel that lists Experiments for the ARPU metric, floating on a colorful gradient background.
Image of a 3-tier Metric Tree showing correlation ranging from weak to strong between each metric card, floating on a colorful gradient background.
Image of a 3-tier Metric Tree showing correlation ranging from weak to strong between each metric card, floating on a colorful gradient background.
Image of a 3-tier Metric Tree showing correlation ranging from weak to strong between each metric card, floating on a colorful gradient background.
Image of a 3-tier Metric Tree showing correlation ranging from weak to strong between each metric card, floating on a colorful gradient background.

Understand the big picture

Understand the big picture

Align everyone on your strategy, map relationships between every metric, and uncover insights on what’s working — and what’s not — from inputs to outputs.

See what’s driving impact at a glance

See what’s driving impact at a glance

Dig into each metric — and how they’re influencing performance — with time-over-time and trend analysis, goal tracking, and experiment impact.

Image that shows a zoomed in Metric Tree, displaying a multiplayer cursor and a hover effect that appears on a line chart for the Day 30 Retention card that allows you to see the specific number of users for a moment in time.
Image that shows a zoomed in Metric Tree, displaying a multiplayer cursor and a hover effect that appears on a line chart for the Day 30 Retention card that allows you to see the specific number of users for a moment in time.
Image that shows a zoomed in Metric Tree, displaying a multiplayer cursor and a hover effect that appears on a line chart for the Day 30 Retention card that allows you to see the specific number of users for a moment in time.
Image that shows a zoomed in Metric Tree, displaying a multiplayer cursor and a hover effect that appears on a line chart for the Day 30 Retention card that allows you to see the specific number of users for a moment in time.
Image showing a zoomed in Metric Tree, with a metric card for Inbound Leads highlighted and an ownership panel to the side, allowing the user to assign an owner to the metric.
Image showing a zoomed in Metric Tree, with a metric card for Inbound Leads highlighted and an ownership panel to the side, allowing the user to assign an owner to the metric.
Image showing a zoomed in Metric Tree, with a metric card for Inbound Leads highlighted and an ownership panel to the side, allowing the user to assign an owner to the metric.
Image showing a zoomed in Metric Tree, with a metric card for Inbound Leads highlighted and an ownership panel to the side, allowing the user to assign an owner to the metric.

Rally your team around your KPIs

Rally your team around your KPIs

Rather than constant context switching, take action in one place with verified and defined metrics, assigned owners, and a traceable log of changes and ideas.

Make decisions in the context of your strategy

Image showing the experiments panel in the Metric Trees dashboard, listing all the experiments that have been completed or are currently running for a selected metric card.
Image showing the product user interface listing completed statistically significant experiments, with dates, number of users, and results for each.

Experiments

See how your experiments impact every metric

Make decisions in the context of your strategy

Image showing the experiments panel in the Metric Trees dashboard, listing all the experiments that have been completed or are currently running for a selected metric card.
Image showing the product user interface listing completed statistically significant experiments, with dates, number of users, and results for each.

Experiments

See how your experiments impact every metric

Make decisions in the context of your strategy

Image showing the experiments panel in the Metric Trees dashboard, listing all the experiments that have been completed or are currently running for a selected metric card.
Image showing the product user interface listing completed statistically significant experiments, with dates, number of users, and results for each.

Experiments

See how your experiments impact every metric
Image of logo for the company Zola, showing a sans-serif wordmark and a pair of overlapping hearts all in black.
Image of logo for the company Zola, showing a sans-serif wordmark and a pair of overlapping hearts all in black.
“[Metric Trees are] about having a sustained, executive-level view of your product. The ability to double-click into deeper insights makes it core to truly managing your product properly.”
“[Metric Trees are] about having a sustained, executive-level view of your product. The ability to double-click into deeper insights makes it core to truly managing your product properly.”
“[Metric Trees are] about having a sustained, executive-level view of your product. The ability to double-click into deeper insights makes it core to truly managing your product properly.”

Karl Thumm

Director of Data & Analytics

Large icon of an open hand, with a heart floating above it, monochromatic in shades of purple.
Large icon of an open hand, with a heart floating above it, monochromatic in shades of purple.
Large icon of an open hand, with a heart floating above it, monochromatic in shades of purple.

Don’t go at it alone

Don’t go at it alone

Don’t go at it alone

Work closely with Mixpanel experts to define your strategy, create your Tree, and transform your data-driven decision making.

Executive Alignment

Align on strategic priorities and determine your metric framework.

Metric Tree Creation

Build your Metric Tree in Mixpanel with data connections, calculations, and assigned owners.

Making it Real

Incorporate your Metric Tree into operational processes and rituals.

Start growing today

Start growing today

Start growing today

Image of the Zola logo floating in a speech bubble on a sky blue background
Image of the Zola logo floating in a speech bubble on a sky blue background
Image of the Zola logo floating in a speech bubble on a sky blue background

Webinar

Webinar

Webinar

Webinar

Turning Data into Impact
Turning Data into Impact

Watch this webinar to learn the strategic framework top companies like Zola use to bridge the gap between data collection and business transformation.

A simple illustration of a metric tree that uses a combination of red and white boxes, connected by dark red lines, floating on a pink background.
A simple illustration of a metric tree that uses a combination of red and white boxes, connected by dark red lines, floating on a pink background.
A simple illustration of a metric tree that uses a combination of red and white boxes, connected by dark red lines, floating on a pink background.

Blog

Blog

Blog

Blog

5 Best Practices for Creating a Metrics Strategy
5 Best Practices for Creating a Metrics Strategy

Learn the five best ways for creating metric trees that connect strategic North Star metrics to tactical execution and measurable business growth.

Image of the cover of the Beyond the North Star ebook, with a pink and purple glow behind it, floating on a light purple background.
Image of the cover of the Beyond the North Star ebook, with a pink and purple glow behind it, floating on a light purple background.
Image of the cover of the Beyond the North Star ebook, with a pink and purple glow behind it, floating on a light purple background.

eBook

eBook

eBook

eBook

Beyond the North Star
Beyond the North Star

Read this ebook to learn how to operationalize your growth strategy with metric trees and build a framework that drives continuous, measurable growth.

Image showing the pinned panel in the Metric Trees dashboard, listing all dashboards and reports that have been pinned to the metric card.
Image showing the product user interface displayed when a user pins a dashboard or report to a metric card, displaying a search field as well as a list of strategic metrics dashboards and reports.
Image showing the pinned panel in the Metric Trees dashboard, listing all dashboards and reports that have been pinned to the metric card.
Image showing the product user interface displayed when a user pins a dashboard or report to a metric card, displaying a search field as well as a list of strategic metrics dashboards and reports.

Pinned

Dig deeper with pinned reports using each metric

Pinned

Dig deeper with pinned reports using each metric
Image showing the experiments panel in the Metric Trees dashboard, listing all the experiments that have been completed or are currently running for a selected metric card.
Image showing the product user interface listing completed statistically significant experiments, with dates, number of users, and results for each.
Image showing the experiments panel in the Metric Trees dashboard, listing all the experiments that have been completed or are currently running for a selected metric card.
Image showing the product user interface listing completed statistically significant experiments, with dates, number of users, and results for each.

Experiments

See how your experiments impact every metric

Experiments

See how your experiments impact every metric

Make decisions in the context of your strategy

Image showing the logbook panel in the Metric Trees dashboard, listing all the annotations recorded for a selected metric.
Image showing the product user interface displayed when a user leaves an annotation for a metric, where the date, time, and a description can be set.
Image showing the logbook panel in the Metric Trees dashboard, listing all the annotations recorded for a selected metric.
Image showing the product user interface displayed when a user leaves an annotation for a metric, where the date, time, and a description can be set.

Logbook

Take action and log your changes for traceability

Logbook

Take action and log your changes for traceability