Trusted by the world’s leading players
Optimizing a highly dynamic and competitive market where user retention and monetization can be highly volatile
How do you reduce player churn in a sector with highly variable engagement patterns?
Which players are most likely to become VIPs—and how do you keep them loyal?<br />
How can you better target high-value players and personalize offers without being intrusive?
How can you ensure ad revenue maximization while maintaining a seamless user experience?
How Mixpanel enhances your betting operations
Real-Time Trend Identification
Instantly spot which games are gaining traction, allowing your team to promote high-value opportunities and optimize resource allocation.
Financial Journey Analytics
Track the complete player financial journey from sign-up through first-time deposits (FTDs) to regular engagement, with attribution models that reveal your most effective acquisition channels.
Comprehensive Performance Monitoring
Ensure all games and betting platforms perform flawlessly with real-time monitoring that alerts you to issues before they impact player experience.
Streamlined KYC Journey Optimization
Identify where users drop off during the KYC process, so you can simplify onboarding, reduce abandonment, and ensure fewer high-value players are lost to friction or form fatigue.
Self-Service Insights
Empower your product, marketing, and operations teams to answer their own data questions without waiting for engineering support.
The detailed insights that we are gathering from acriss hundreds of games allow us to understand, deliver and improve the server transaction analysis for our customers.Dr. Leon Sucharov, Chief Technical Innovation Officer
Find out how Playtech reduced drop-off points and optimised player experience with Mixpanel.
Learn how Bilyoner used Mixpanel to improve user acquisition and achieve monthly retention rate of 94%
Learn why Mixpanel is the winning choice of the biggest players in the industry