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Mixpanel was recently named the #1 Product Analytics tool in Segment’s Annual CDP Report!

We’re making it simple for every Segment customer to see why, with a free 1 month trial.

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Let your customers lead the way

User behavior should inform what you build next. Connect all your customer data with Segment CDP, then get the insights you need in seconds with Mixpanel product analytics.

The key for us was that Segment had an integration capability with Mixpanel already. That was a bonus because then we could easily get Mixpanel in production without requiring additional engineering efforts. It was a win-win for everyone. Francis Tuason - Head of Business Intelligence

Personalize every touchpoint

Decipher every user action with cohorts in Mixpanel. Segment your audiences to drive customer engagement across all channels in real-time.

Faster insights with less effort

Build delightful experiences for your users withTwilio Segment + Mixpanel in just one click.

Mixpanel is integrated with Segment to get all the data. That integration works perfectly and has been amazing. It’s so easy to use once it’s integrated; it’s one click. The benefits are speed, data accuracy, and trust. Antoine Creuzet, Co - Founder
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The CDP Report 2024

Twilio Segment analyzes the patterns that define successful customer data strategies

One-Click Integration

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How we work together

See why product analytics and CDPs make sense from the start