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Spotify, your listeners are telling a story. Are you heari

Power every decision with digital analytics that hits all the right notes.

You’ve got millions of users, but too little clarity on what drives them to upgrade, engage, or drop off.

For Product Teams<br /> <br /> Difficulty understanding complex listener behaviors<br /> Challenges in creating truly personalized experiences<br /> Limited visibility into feature engagement and user journeys<br />
For Data Teams<br /> <br /> Fragmented user data across platforms<br /> Complex user behavior patterns<br /> Inefficient content recommendation strategies<br />
For Marketing Teams<br /> <br /> Low conversion from free to premium tiers<br /> Ineffective ad targeting<br /> High user churn rates<br />

Mixpanel can help you build experiences that turn every user into a fan.

Personalize recommendations using listening and interaction data

Improve conversion rates by identifying what leads to premium upgrades

Maximize ad revenue with engagement-based segmentation

Reduce churn by spotting early drop-off signals

Get every team speaking the same language: behavioral data

Some of the most valuable information that I get from Mixpanel comes from the peaks and valleys in the data. Christopher Vezzuto Senior Software Engineer

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