Applica is a mobile growth agency working on Product Monetization and Activation.

Our focus is to help apps monetize, activate, and retain users better.

We do it in five steps:

• Identifying app funnel stages where traffic leaks the most (missing screens, market best practices, design analysis);
• Identifying user struggles that drive funnel drop-offs (onboarding, paywalls, retention strategies);
• Create a hypothesis to address user objections to convert;
• Prioritize all of the variations;
• A/b test and find winning funnels in the app.

Applica is not just an abstract consultant. Everyone in our team previously worked in the best mobile apps in Senior Management roles; we studied behavioral economics, cognitive psychology, and product management in the best universities and cohort-based courses.

Our ultimate goal is to help our clients to increase their Revenue.