Make every marketing dollar count with Mixpanel. See what works, showcase your impact, and optimize your investments.
View the full customer journey
Don't settle for basic acquisition data. Combine your product and marketing data for a real-time view of user behavior across devices and platforms.
Monitor all your KPIs in one place
Get instant insights into your campaign performance, like return on ad spend, cost per install, cost per lead, and more, no analytics team required.
Track events on and off the web
Link user behaviors together that happen on your marketing channels, your website, and even inside your product or app.
See every step of the user funnel
Easily build dynamic, retroactive funnels to understand who ultimately converts, when, and why.
Getting started is fast & easy
Mixpanel integrates with Google Tag Manager and hundreds of other tools so you can quickly connect and manage tracking.
Improve conversion rates
Find the root cause of user drop-off by slicing and dicing data with Mixpanel's easy-to-use reports.
Uncover hidden cohort trends
Analyze behaviors by every user attribute to identify which cohorts convert faster.
Watch session replays
Zoom in on individual user sessions to understand the why behind the click with session replays.
Measure your ROI
Always know the latest performance with real-time campaign dashboards and reports. Optimize ad spend across channels and prove ROI.
Deliver results beyond traffic and clicks
Connect data from all your sources. Link your ad spend, to product engagement data, and ultimate sales impact.
Calculate your attribution
See how your campaigns are bringing in customers with first-touch, last-touch, and multi-touch attribution toggles.
Visualize and share performance
Line graphs, tables, bar charts – choose your view. Understand the data better when you can see metrics side-by-side.
Product Growth Templates
Marketing KPI Template
Fifteen metrics to optimize your marketing strategy
Web Analytics Template
Sixteen OKRs for users, sessions, and page metrics
Lifecycle Cohort Analysis Template
Ten reports to study different users in your product
Stop guessing. Start measuring.
Join over 20,000+ companies who optimized their acquisition with Mixpanel.
40
%
reduction in customer acquisition costs
15
%
increase in daily active users
Mixpanel helps us enable our customers for success…a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.
Drew Ashlock
Senior Product Manager of DocuSign
50
%
increased upsell opportunities
250
%
increase in purchase rate
Mixpanel allows us to understand where we have product market fit and has optimized our marketing investments, helping to achieve a fairly better ROI.
Matteo Borinelli
Head of Controlling at Evulpo
5
x
improvement in product tour completions
40
%
improvement in started product tours
Our marketing team makes market observations based on the data reports and makes corresponding decisions according to the trends of user behaviors.
Siny Chen
Marketing Manager, Cake
40
%
reduction in customer acquisition costs
15
%
increase in daily active users
Mixpanel helps us enable our customers for success…a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.
Drew Ashlock
Senior Product Manager of DocuSign
50
%
increased upsell opportunities
250
%
increase in purchase rate
Mixpanel allows us to understand where we have product market fit and has optimized our marketing investments, helping to achieve a fairly better ROI.
Matteo Borinelli
Head of Controlling at Evulpo
5
x
improvement in product tour completions
40
%
improvement in started product tours
Our marketing team makes market observations based on the data reports and makes corresponding decisions according to the trends of user behaviors.
Siny Chen
Marketing Manager, Cake
40
%
reduction in customer acquisition costs
15
%
increase in daily active users
Mixpanel helps us enable our customers for success…a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.
Drew Ashlock
Senior Product Manager of DocuSign
50
%
increased upsell opportunities
250
%
increase in purchase rate
Mixpanel allows us to understand where we have product market fit and has optimized our marketing investments, helping to achieve a fairly better ROI.
Matteo Borinelli
Head of Controlling at Evulpo
5
x
improvement in product tour completions
40
%
improvement in started product tours
Our marketing team makes market observations based on the data reports and makes corresponding decisions according to the trends of user behaviors.
