AB Tasty
Partner
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Enhance digital experiences through testing, personalising, and feature management with AB Tasty. Utilise EmotionsAI to deliver personalised experiences based on the emotional needs of your visitors.
Categories
A / B Testing / Experimentation, Feature Flagging, Product Development, User Experience
Collections
Events into Mixpanel
Resources
About AB Tasty
AB Tasty is a customer experience optimization company. We help brands build better user experiences and unlock new levels of possibilities, faster.
With embedded AI and automation, our experimentation, personalization, and feature management platform lets marketing, product, and tech teams create richer digital experiences for customers, fast.
With embedded AI and automation, our experimentation, personalization, and feature management platform lets marketing, product, and tech teams create richer digital experiences for customers, fast.
AB Tasty and Mixpanel
Each time a visitor is exposed to an experiment, the AB Tasty tag sends an Event to Mixpanel. This event is populated with an attribute “AB Tasty” that contains experiment and variation id, in the following format:
“[$campaignId]$campaignName – [$variationId]$variationName”
Use cases
- Get a better understanding of your customers
Get a better understanding of your customers by adding more robust user data to your experimentation process
- Analyze in Mixpanel
Analyze in Mixpanel the effect AB Tasty experiments have in user behavior as users interact with your site or app
- Mixpanel Data
See Mixpanel data for each variation in your AB Tasty experiment