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AB Tasty

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Easily activate the AB Tasty + Mixpanel integration to enable powerful, automated analysis of your experiments.

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A / B Testing / Experimentation, Feature Flagging, Product Development, User Experience
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Events into Mixpanel
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About AB Tasty

AB Tasty is a customer experience optimization company. We help brands build better user experiences and unlock new levels of possibilities, faster.
With embedded AI and automation, our experimentation, personalization, and feature management platform lets marketing, product, and tech teams create richer digital experiences for customers, fast.

AB Tasty and Mixpanel

The Mixpanel and AB Tasty integration provides a bidirectional data sync, allowing you to export Mixpanel cohorts to AB Tasty for precise experiment targeting and import AB Tasty experiment data into Mixpanel for comprehensive behavior analysis. This seamless exchange enhances your ability to analyze, segment, and personalize user experiences.

Use cases

  • Get a better understanding of your customers

    Get a better understanding of your customers by adding more robust user data to your experimentation process

  • Analyze in Mixpanel

    Analyze in Mixpanel the effect AB Tasty experiments have in user behavior as users interact with your site or app

  • Mixpanel Data

    See Mixpanel data for each variation in your AB Tasty experiment